Dr. Thomas Mueller
Professor
Appalachian State University
Dr. Thomas Mueller is Professor, Department of Communication at Appalachian State University in Boone, NC. He serves on the university's AI Enablement Policy Committee and has developed a special topics "AI prompting in Advertising" course for the undergraduate major. Mueller is a social scientist and behaviorist, an advocate for compassionate public discourse, faculty-in-residence, and founder of the Active Living residential learning community. His published research focuses on the psychological dimensions of consumer motivators and detractors through behavioral intention. In addition to his recent publication on the AI user experience, Mueller has published research in clean energy initiatives, cancel culture, social action advertising, the university student experience, and athletic sport performance.
Session from the Speaker
Published research: Motivators and Detractors to Integration of the User AI Experience
2:30 PM - 3:30 PM, June 4
Room 407
Category
Education
Abstract
This presentation will overview an academic research paper recently published in Advances in Computational Intelligence. The exploratory study used qualitative semi-structured interviews (N = 21) then quantitative analysis (N = 629) to predict user motivators and detractors to AI adaptation. Insights will include receptivity to AI activities, also significant differentiations between gender identities and political affiliations. Measures tested in the study factored into latent themes “Ethical Outcomes”, "Social Media Risk vs. Reward”, and “Governmental Constraint.” Ethical implications related to the effects of AI as religious entities, impact within political elections and copyright infringement will be discussed.