Ebenezer Nana Harrison, Ph.D., is an Assistant Professor of Business at UNC Asheville whose work sits squarely at the intersection of artificial intelligence, consumer behavior, and marketing strategy. He holds a Ph.D. in Consumer Behavior from Auburn University, an MBA in Marketing from the University of Ghana, and brings rare range to the AI conversation as both an academic researcher and a serial entrepreneur who builds software. His research focuses on how AI agent technologies and big data analytics shape the way people make decisions, with particular attention to conversational AI and predicting consumer behavior patterns. He teaches AI for Business and Advanced Predictive Modeling, and is the author of textbooks in both marketing and predictive modeling. He is also the creator of the True Wealth Calculator (truewealthcalculator.com) — a tool that reflects his belief that technology should serve human lives, not the other way around.